It will also help attract and retain employees who have the same beliefs, resulting in a more cohesive and effective staff. If you’re feeling stuck, turn to these about-page examples for inspiration. Keeping your values consistent with your objectives can help create an authentic brand image and foster trust among your customers, partners, and employees. That’s a tall order for just a few paragraphs. In three sentences, the profile establishes the dominance the company enjoys in the coffee industry. Don’t look for a perfect pattern in your About Us text! Your company is unique and your About Us page is too.ĭon’t worry: If the results fall short of your expectations, you always have the option to optimise your About Us text. Lindsay Kolowich Cox Published: JanuYour about page summarizes your history, values, and mission all in one place. Starbucks presents a more traditional, text-based company profile to its audience, focusing instead on telling a compelling, engaging story of what the company has accomplished, and what it still intends to achieve.We are not talking about growth in terms of money or positions but opportunities to learn. Write in such a way that your company comes across as competent and likeable. A company that values its employees and allows them to grow and learn.Present yourself in a way that matches your company!.Make sure to tell your story in such a way that customers are convinced and can’t help but trust you. This position and the company, as a whole, are a perfect match for both my values and career goals. Their About Us page tells a story of service and growth. The about us page is pithy and leads with a cute bulldog fitting the name and the brand. Let’s look at Bulldog, a skincare brand for men. Zappos is well known for their customer service, and they highlight that in their profile. The best about us pages use a good mix of color, have personality, and stay true to a company’s unique brand voice. These examples have great company profiles that help them stand out from the crowd and prove their worth. Our corporate mission (mission and vision)ĭecide for yourself in which order you want to answer these questions. Take a page out of the books of some successful companies.This will help you include the key points in your text: If you find it difficult to get started, use our guiding questions for your About Us page as a template. A successful About Us page effectively helps companies achieve their goals - attract new customers and applicants. For example, if the About Us page is created in hindsight and an opportunity is lost. But other common hurdles when creating a website can occur. Technical hurdles make website success less and less likely.
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