The attention to detail, such as quirky quotes printed on the undersides of coffee cups, funny and sarcastic sayings on napkin bands, life-sized “egg” chairs, bathroom “music” and mirrors along with custom-made branded t-shirts and caps, were a hit from the beginning.Īlmost exactly one year later, Breakfast Republic’s second location in Liberty Station opened, followed by several more spots over the next few years. Engman continued adding ideas, such as a placing heavy emphasis on design and branding, designing a menu that was unique yet still offered the classics, and incorporating hidden puns and quotes throughout the restaurant that the consumer would discover over multiple visits.īreakfast Republic (he decided to drop “California” from the name) opened its doors in North Park on July 26th, 2015. The original idea for the logo was not what it is today, but not far from it. Twelve hours later the rain was still pouring down, and the name “California Breakfast Republic” was born. Engman believed that breakfast was a severely underserved market and had lots of room for growth, not to mention that the San Diego consumer really seemed to love the first meal of the day, along with the boozy brunches that come with it. He knew he wanted to simplify things and ensure that the consumer could identify and relate to the concept. In lieu of drastically changing it, Engman decided to conceptualize a new restaurant utilizing what he’d learned from opening and running Fig Tree Cafe. He was thinking about Fig Tree Cafe and the aspects of its concept that could be improved. He vividly remembers being in a hut next to the Danum River in the rainforest of Borneo during a day when it wouldn’t stop raining. It’s a way for him to recharge his batteries while being inspired by new countries, cultures and cuisines. Brunch specialties range from Breakfast Sushi and Fig Jam & Ricotta Cheese Stuffed French Toast, to Braised Angus Beef Short Ribs Benedict and a selection of morning libations, including bloody Mary renditions, mimosas and house cocktails such as their Fig Tree Mule and Spicy Strawberry Margarita.Įngman has always been an avid traveler. Since then, CEO/founder of umbrella consortium, Rise & Shine Hospitality Group, Johan Engman, has opened three more outposts, including Liberty Station, East Village and Mission Valley.Įach location is uniquely designed to fit the neighborhood niche and the three establishments share a commitment to using fresh, local ingredients, selecting produce and eggs from a family farm in Ramona and giving back to their respective communities.įig Tree Café’s menu presents diners with the depths of California’s culinary culture, serving authentic and mouthwatering dishes at reasonable neighborhood prices. Fig Tree Café’s first location in Pacific Beach opened in the fall of 2008 with a simple mission rooted in the creation of an inviting and genuine dining experience.
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